Things are Tight!
Walking through a number of malls, coffee shops and restaurants at random these three weeks past revealed them to be alarmingly empty most hours. I made it a point to drop in on at least three different popular eating places at lunch time thrice a week and the numbers were just not there.
At one restaurant I dawdled a while over a bottle of water and the free Wi-Fi and observed only two other people having a meal for lunch, and one pizza being carried out by a delivery man.
A most generous assessment would put those three meals plus my bottle of water at just over a hundred thousand shillings in revenue for that hour. During that time, the staff were in place, electricity was powering the lights, fridges and other equipment, and there were certainly other costs running in the background.
The emptiness in these places is strange because we expect the Christmas season to have started off in earnest, what with the children being on vacation. But it should not be surprising that this is happening. The economic forecasts have been telling us this for months, and whereas we have talked about it before, we need to go on talking about it and changing our habits.
Perhaps the absence of patrons means that they have read the signs and reacted wisely by adjusting their spending.
Personally, I am now packing more of my own home made meals and avoiding fuel-based travel whenever possible, besides other measures.
If many more people react this way then the malls, coffee shops and restaurants should be reading the signals and changing their methods as well. This is the time for them to look more closely at their running costs and start switching off lights,
Switching off lights is no small matter. Those small leakages – business or personal – tend to pile up. In these difficult days we all need to keep an eye on the small stuff because we cannot afford to waste anything any more. For businesses, it is now appropriate to run campaigns within the company for all staff to adopt prudent ways of utilising resources, and hope that they take a hint and carry the habits home with them, rather than the office sundries.
Also, the commercial places should start shopping wisely for their supplies, goods and sundries. in one of the hotels I passed through this week I was bemused to find they had laid out butter cubes imported from the Netherlands.
This time I didn’t whip up a froth at the manager to explain that if they had bought their butter from a local source then perhaps the owners of the cows that supplied the milk, plus the processors of the butter, plus the company that supplied it would have enough money to dine at his or her establishment.
Of course we understand that the procurement cycle might mean that they already have full stores, but now is the time to do some window shopping for cheaper stuff sourced locally just in case this dry financial spell runs on for too long.
And, finally, there is a lot of creativity needed now. The global business gurus always argue that times of difficulty call for an increase in marketing activities. This is not obvious to everyone, so it needs a little explaining because it applies both to businesses and individuals:
Right now we are competing for a small amount of money going around. The best way to increase your chances of getting any of it is to be highly visible or squarely in the way of its path. If you’re a business, advertise more, run more activities and events of a visibly creative nature and make your customers offers they cannot refuse.
If you’re just an individual seeking an income, perform harder at work so that you stand out and avoid being dropped when downsizing begins – which is very likely soon! Or network harder with the right people so that should there be any opportunity for you to earn more, you get it.
Things are tight, people, but we can work round them and do more than just survive.