LAST year we talked excitedly, some of us, about the Barcelona Legends soccer team coming to Uganda to play an exhibition game, and we actually pulled it off as a country!
There was a little hitch in the beginning but we (the country Uganda) quickly overcame it thanks to there being more good Ugandans than bad ones, and by December we were registering success.
The Legends played at Nambole Stadium against the Uganda Cranes AllStars – a team specially built for that charity match – and got thrashed 5-3 in a thrilling game that gave us legend Patrick Kluivert scoring a magnificent goal shot from nearby the halfway line.
The goal was so classy that goal.com featured it under the headline, ‘Move Over Messi; Kluivert Scores The Goal Of The Season!’
They left after a week, and that seemed to be it. Some people complained a little on social media platforms and called the arrangement a rip off because of who the Legends were – since they expected a game with Barcelona FC, and others said the President and Uganda Tourism Board had wasted money having offered to fund the exhibition game.
The complaints came from people who were not appraised about the reason for the Barcelona Legends game.
See, during their time here the Barcelona Legends went gorilla tracking and visited a couple of other tourism hotspots, as well as Kampala’s very lively night scene; and they interacted with many of our children under a programme with UNICEF, as well as through a scouting initiative.
All the while, they were tweeting their experiences, and getting coverage in the international media, and updating their Facebook pages – official and personal – with
details about this fantastic place with its magnificent tourism offerings and great, hospitable, generous, talented people.
All thanks to Tourism’s Amos Wekesa and Basketball’s Ambrose Tashobya, the two fellows who put their backs and elbows into ensuring the Legends’ plan went through, so that we reap benefits as a country.
The charity game, aka exhibition match, was just that; staged for various reasons: 1. To enable Uganda to showcase our good tourism offerings through celebrities who have a large global following; 2. To give us a platform for our soccer talent to show itself – as it did that week and on game day itself; 3. To create positive talking points around Uganda, rather than the usual negative kaboozi we sometimes like to attract and portray; 4. To open the minds of the large following of Barcelona FC to Uganda, and therefore the minds of anyone who even googles Barcelona since their results would show up the word Uganda at some point in time.
Kluivert’s goal was a major bonus for us; he tweeted a video of his goal on December 14, 2015 to his 790,000 followers and it was re-tweeted 5,096 times and got 4,227 likes within a short while. Among the people who commented was Luis Garcia with his 270,000 followers (then) watching. The video itself, by now, must have garnered more than 10million views – all saying “Uganda” in positive light.
Think about this: that goal and even the game being talked about on goal.com and other such websites gave all the Ugandan soccer players in that game visibility on the world’s premier online soccer platforms – which many of them don’t enjoy every day.
FC Barcelona (@FCBarcelona) has 17million followers, most of whom saw these tweets from their former players, the Legends, just as each of the major Legends’ millions of followers.
Not only that, though – Amos Wekesa, because of his intimate involvement in getting the Barcelona Legends game under way, has been off to Barcelona to push the ‘Visit Uganda for tourism’ agenda with such success that in a few weeks time you will be hearing more
All this is coming to me now because the official fifteen-minute video of the Barcelona Legends visit to Uganda is finally ready for airing. It is not a video for us to gawk over here in Uganda, no. It is a video that will promote Uganda. It contains footage of the Legends enjoying themselves in this country, for anyone watching it to imagine themselves doing just that over here.
And, I have been told, the video is going to be aired soon on Barcelona TV, which has about 400million viewers worldwide, and to television stations in all Spanish speaking countries worldwide which could mean 800million viewers (probably NOT counting the United States). Besides those two, the video is also going to be aired on the French and Dutch national televisions under arrangements made by the promoters of individual Barcelona Legend players.
On top of that, the reason the promoters of the charity exhibition game undertook the venture was to set up a footballing academy here to take Ugandan players onto the bigger global stage and to give Ugandan coaches a higher level of exposure. You might have seen mention in the papers of one Geoffrey ‘Baba’ Kizito being snapped up by the Spanish team Malaga?
There is more to come.
Which is why I am changing focus this week, and hoping my compatriots do the same and wake up out of our slumber. We need to learn a bit of Spanish now, so that we make use of the opportunities being opened up by the Barcelona Legends; we need to get in touch with agents in Spain and make contacts with potential counterparts there so we absorb the tourists and businesspeople bound to take an interest in this part of the world, now that a window has been opened up.
We need to study Spain and find out what they like so that we can give it to them over here. If the Spanish like their food rich and creamy, then we need to set up menu options in specific (or ALL) restaurants for those who might make the decision to come to Uganda.
If they like dancing a certain type of dance and cannot do without it, then let’s open up those dancing rooms for them so they are not too homesick when they visit.
Actually, start with the basics and someone set up a website or a series of guide books with translations from Spanish to our local Ugandan dialects – if even 1% of all the numbers quoted above actually board a plane to Uganda (aboard Air Europa?) you will be assured of good sales!
Eventually, we will forgive the Prime Minister of Spain for his “Spain is not Uganda” comment if he contributes to his nationals coming here as tourists or businesspeople buying up our processed goods to sell in Spain and beyond, and we do enough to receive them for a neat profit.