THE Ghetto is normally defined as “a part of a city, especially a slum, occupied by (a) minority group(s).”
The people who live in the Ghetto are normally downtrodden, poor, vulnerable and disadvantaged.
In the days when we started switching things round, turning paradigms on their heads, and rebellions started being considered heroic, the ghetto became the ashes from which the Phoenix rose.
It was the pile of waste from which arose the dazzling bird flying in the distant skies into the brilliant sunshine.
You’ve probably guessed what’s causing my gushiness right now. It’s those fantastic Triplets Ghetto Kids and what they have done for you, Uganda, for the last so many years.
Most probably like you, I first noticed them because of Eddie Kenzo’s ‘Sitya Loss’ – which I saw on stage being inappropriately presented at a ceremony, but fell for in a big way and joined about 30million other viewers who have watched them dance it on YouTube.
Eventually, that song garnered the 30million YouTube hits purely because of the way those children were dancing.
Two years ago, at a friend’s wedding party deep in South Africa, I noticed that the DeeJay there elected to play ‘Sitya Loss’ at a high point of the evening and the locals knew the dance! I wasn’t taking the challenge sitting down and showed them where I was from, to their utter amazement as I didn’t look as agile as the children did in their video.
That night I mentioned to my wife how those little children and their jolly, frolic dance steps were ultimate Ambassadors for the Republic of Uganda, because just by twisting about like them I identified my true origins to the South Africans and was pleasantly accepted.
At the heart of my comment then was the memory of their main benefactor in Uganda trying hard to find a sponsor for the children’s group. A few years before that they had fallen on difficult times, living in conditions none of us would wish for our own children, and being hired out to entertain at pitiful rates.
I couldn’t help much, besides raving about them at Event Planning meetings so they could get hired more often.
Then some months ago my own children started talking about international musicians being in Kampala at two different occasions. The names were people I had never paid attention to, and when I investigated further I found them to be massive in music stature – but amongst the youth rather than my own age group.
The man behind that video explained later that he “stumbled upon” the Ghetto Kids on YouTube and just because of that he made the decision to come to Uganda to find them: http://www.billboard.com/articles/columns/hip-hop/7752560/french-montana-uganda-unforgettable-video-twitter-interview.
This week, that big name, French Montana (who has 2.74MILLIION followers on Twitter and was worth US$8million by April this year), was bursting with pride on social media – international social media, not just a casual WhatsApp group here in Kampala – about having taken these Ghetto Kids to Hollywood to perform for the first time ever at the world famous BET Awards ceremony.
French Montana actually spent WEEKS in Kampala shooting the video for that song ‘Unforgettable’, which has so far logged about 120million plays on YouTube alone. The song featured Swae Lee (whose partnership with his brother has a net worth of US$6million and on his own has 314,000 Twitter followers).
Did any promoter of Uganda make use of him or acknowledge him while he was here? Was he offered any freebies in national parks or eating Rolexes or touring cultural sites or hitting nightclubs or drinking Coconut Waragi? Somebody, share photographs, please? Did we go out of our way to get them to spend a bit of their millions on this economy?
The Ghetto Kids’ performance with French Montana and Swae Lee at the BET Awards was unquestionably the highlight of the night! Every Twitter feed on the internet lit up with bright, enthusiastic, teary, adoring, loving, exciting comments about the Ghetto Kids. This isn’t the first time they have performed in the United States, mind you, and one of their past performances where they are dressed in the Uganda flag is approaching 1million YouTube views from less than a year ago. (https://www.youtube.com/watch?v=K7Gd0ekTTyQ).
And, a short while later, an equally ecstatic French Montana took up his phone and Re-Tweeted – in the middle of the world’s biggest music event – most every tweet about the Ghetto Kids. He paid to take them there – using his own money to promote Uganda, on top of using his 120million view video (except for the last seconds of it).
People like DJ Khaled took photo opportunities with the Ghetto Kids. This guy, who is worth US$20million and has 3.42MILLION Twitter followers, stopped his life to take a photograph with the Ghetto Kids. In that photograph, and almost significant, was Chance The Rapper (who has 4.49MILLION Twitter followers), a highly popular Hip Hop start and BET nominee this year – also squeezing into the photograph.
And now we are hearing reports that DJ Khaled PAID US$10,000 to take that photograph with the Ghetto Kids! #Dammit! Why do we sleep so much and laud the WRONG people in this country?!
DJ Khaled is known as the KING of snapchat – a more popularly used social media platform than Twitter, and gets more than two million (2,000,000) views PER SNAP/STORY he posts!
When the Media Centre lauded the Ghetto Kids on Twitter this week and used #UgandaTourism, I couldn’t help asking how much “we” are promoting these kids.
See, I wasn’t just talking about the government and the Uganda Tourism Board, because how many times have I personally hired them to do an event?
Of course the uppercut aimed at the Tourism marketing people will not end here. A promoter of Uganda, on realizing how many YouTube hits those Ghetto Kids have collected over the years, would have snapped them up long ago!
After visiting Uganda and falling in love with the Pearl of Africa, this French Montana launched a campaign that gave US$100,000 to the Mama Hope Initiative, and Ssuubi Health Centre in Budondo, Uganda. More than that, he rallied various other global celebrity musicians to get involved and they did so. One of them, The Weeknd, donated his own US$100,000 to the Suubi Health Centre.
Among the other celebrities who have joined in on the #UnforgettableDanceChallenge and now know where Uganda is because of the Triplets Ghetto Kids are Travis Scott, Drake, Juelz Santana, Chris Brown and P. Diddy.
French Montana as an individual is so amazing that the stories being told about him and his time in Uganda sound like fantasy. One tale has it that he bought dinner after one of the video shoots for about 500 people who had shown up to participate and watch the filming. Most celebrities of his stature DEMAND that they are feted, rather than spend their own money on the people around them!
Actually the whole country should stop and think. If we had given those children the equivalent of what one “big person” in politics gets when they travel abroad…
….how much more these Triplets Ghetto Kids from Uganda would be ‘Unforgettable’! May God bless them abundantly, and wake the rest of us up out of our annoying ignorance!