promoting and buying Ugandan: we need to walk our talk


Ladies and gentlemen, we have to start walking our talk.

The Friday before last, the Uganda Communications Commission hosted us to the Annual Communications Innovation Awards (ACIA) 2014 themed ‘ICT Innovation for National Development’.

I skipped lunch that day, for an unrelated reason, eventually changed into one of my nice Ugandan-made shirts, and made my way to the exhibition preceding the main event. I was full of hope because an innovation I was involved in had been nominated for an award.

A sharp kick of hunger stopped me short at a supermarket where I proceeded to implement this difficult personal policy of buying Ugandan if the item available is of a quality approaching close-to the imported equivalent I needed. My pals laugh at me but I always explain that, for instance, Uganda does not make Land Rovers so my choice of car is left untouched.

This time all I wanted was a small packet of crisps to tide me by till dinner. I was clearly not going to buy the ones in see-through kaveera because while walking through a slum with a well-meaning Pastor some years ago, I found out how those are made. He was showing me round his labour of love slum project when we turned a sharp corner and almost fell over a little boy engaged in some public toilet activity. This, a few metres from a woman, presumably his mother, deep frying crisps in a pan on a sigiri next to a small table with the buveera awaiting to be filled. 

Health and safety issues aside, I generally don’t eat too many crisps but on this day found a brand called Emondi, that stood as proudly on those shelves as the Tropical Heat and Pringles ranges did. I swiped them and drove to the exhibition, and by the time I had arrived had only managed to chew through a couple of handfuls and to this day cannot understand why they were so tasteless in packaging so promising.

Walking through the exhibition, however, lifted my spirits and distracted me from the hunger as I quickly browsed the Ugandan offerings of innovation in ICT and gained hope once again that not all is lost. Sticking with the theme, the keynote speaker was not some imported talent or celebrity, but a Ugandan working at Microsoft in a senior capacity – Ivan Lumala.

I pulled at my Ugandan-made collar a little bit and applauded the fellow for being what he was and representing me wherever he goes. All seemed to flow smoothly – except for some flies in the honey: Ignoring the suggestion at my table that the Serena Kampala had imported waiting staff from Kenya for the night, I applauded lead entertainer Myko Ouma for his fantastic guitar work but stopped short when I realised that his repertoire consisted of Sade, Jonathan Butler, Phil Collins…WHY? 

ImageBut that was not as bad as the performance of a one Eddie Kenzo (pictured being a pain on the stage elsewhere) whose Sitya Loss presented some infants gyrating on-stage in a disturbingly adult manner. As I said, go Ugandan only if the item is of a quality good enough.   

Someone at my table laughed at my murmuring and asked me if the menu was even Ugandan; and I made a resolution there and then to suggest that all government events when I am ever put in charge would promote strictly national offerings!

As-if to goad the ire within us at that point, the award nomination call-ups began and the music played when nominations were called up was…South African. Pan Africa, you say?

Okay, a quick Google search using the phrase ‘buy South African procurement rules’ returns the top result “General Procurement Guidelines -2 from the Republic of South Africa Treasury Department ” which contained the simply written paragraph:

“The government has implemented the Preferential Procurement Policy Framework Act as the foundation on which all procurement activities are to be based. Its aim is to:   (a) advance development of SMMEs and HDIs; …(d) promote local enterprises in specific provinces, in a particular region, in a specific local authority, or in rural areas; and (e) support the local product.

I don’t expect Eddie Kenzo’s music to ever play at a South African national or government event.

Another quick Google search with the phrase ‘buy Ugandan procurement rules’ got me to the Public Procurement Disposal of Public Assets Act two clicks later where the twelve (12) mentions of “local” referred to ‘Local Government’ except for three occasions in 59B. (Reservation schemes) that read ‘local expertise’,’local communities’ and ‘local organisations’.

Reservation schemes? Read the Act and work it out – but obviously it’s easier for the South Africans to buy and promote local. 

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