FIRST, go to your calendar and mark the day October 2, 2017. Then, set it to ‘Repeat’ annually.
FIRST, go to your calendar and mark the day October 2, 2017. Then, set it to ‘Repeat’ annually.
I cut him short.
Next week he will be meeting with the top Tourism official to state his questions directly to him, in my absence. I will be too busy emailing as many of those delegates as possible, inviting them back here on private visits and encouraging them to enjoy Uganda at length in the near future.
Below is a copy and paste job I am particularly proud of. Not because of the quality of my copy and paste skills, but because of the content therein.
Alex Twinomugisha is a resident of East Africa, living in Nairobi and Kampala and working right across the region.
He is one of my favourite Ugandans for a long list of reasons, some of which will be evident to you shortly if you pay attention all through the article he has written below and shared with the Uganda Tourism Board.
Please don’t let your anger, reading his piece, distract you from the content, ideas and possibilities around what YOU could do to improve things in Uganda.
Sadly, some people are going to go on the defensive and engage in some whataboutism instead of applying soap, water and polish to those antique limousines and doing other childishly simple things they are paid salaries to do.
By Alex Twinomugisha
Dear Management of Uganda Tourism Board,
I write to you to share my recent experiences as a local tourist and offer my humble suggestions for promoting tourism in Uganda. In August of this year, I traveled with my family (kids aged 6-15 years old) to Jinja and to Kabale. We also visited the Uganda Museum. The travel and visits were aimed primarily at showing my kids the richness of our great country. We were in short, local tourists.
Our family experience and my kids’ feedback led me to wonder what we, as a country and specifically the Uganda Tourism Board (UTB) and the Ministry of Tourism is doing to effectively promote Tourism both local and international in Uganda.
I have lived or worked and traveled extensively within East Africa (limiting my comparison to our neighbors only) and I believe that no country in the region has better tourism potential than Uganda. We are indeed gifted by nature. Unfortunately, I can also unequivocally state that Uganda has some of the worst tourist infrastructure, support structures and information services of any of our neighbors, in spite of our better ranking in our tourism sector. We have so much potential.
We can do better, with limited resources, just by applying common sense and better planning. Now to specific observations during our trip. This is fairly long because I want to capture my observation in detail.
This was a long planned visit and the kids were excited to visit. However, by the time we left, the kids were disappointed with the state of affairs of our museum. Yes the kids! As for me, I was left speechless and seething with rage that we can allow our cultural and social heritage to rot. The first shocker was the state of past presidential cars. In any serious museum, these would be kept immaculate and even visitors allowed to sit in the car and/or take a peep inside to see how the cars’ interior looks. At the Uganda Museum, the cars are kept in an open shed in a dilapidated state (see picture). How on earth is this allowed to happen? What is so difficult with building a simple concrete floored shed to house these cars with a regular wash and polish? My daughter (14) asked why the cars can’t be kept in storage away from the public if we can’t afford to display them properly!
We moved on past the cars to the cultural village. At the first “hut” we visited (the Hima hut), my son (9) excitedly started exploring the construction design (he took a course on human housing a year ago) while I prattled away telling the youngsters how our grandparents lived in these types of houses. A few minutes later, he interrupts my guided talk, points at the reed walls and says “Dad, this is a big scam!” I ask him what he means and he says “Dad, the walls behind the grass are made of concrete. You just told us that grandpa’s house was made of mud.” As I confirm that indeed the reed is covering a brick and mortar wall, he proceeds with this bombshell… “Dad you mean there is no one in Uganda who can still build a real old house that grandpa grew up in?” He added…” This is a total scam!” I was left speechless. That was the end of his and his brother’s excitement. As we walked around the cultural village, we found rotting huts, huts with rubbish strewn around and inside the hut, half built or most crumbling huts etc. At some point, my youngest (6) asked why “they” can’t cut the grass around the village to have a nice lawn. Yes, why not indeed?
But wait, we were not done yet: As we were leaving the cultural village, things got worse: the kids visited the bathrooms. In their own words ”this is the stinkiest (sic) toilet in the whole world”. I concur.
Really, what is difficult about keeping our Museum in decent shape? What do the tourists who visit think of Uganda? What’s wrong with us? What will we tell future generations about our past and culture? Why can’t we keep public toilets clean? Why not privatize them at this rate? And what the heck is UTB and the Ministry of Tourism doing?
Here, we generally enjoyed the experience with Brian, our excellent guide. Until it started raining. And we entered one of the restaurants. And I asked for a coffee. Remembering my friend, Simon Kaheru’s insistent lectures on BUBU, I asked for Ugandan Coffee. The waitress looked at me blankly and responded (in Luganda), “what is that sir?”
I proceeded to tell her that I wanted a hot coffee preferably with milk made from Ugandan grown coffee. Still – blank face.
I asked her to call her manager (turns out the lady behind the counter who all along was listening to our conversation was the manager). She pointed at the manager lady and walked away.
I thought ‘Welcome to customer service Uganda-style.’
I got up and walked to the manager-lady-behind-the-counter and told her I wanted a coffee, for example “African Coffee” (some establishments I have been in call coffee with milk African Coffee) or a Cappuccino (thinking with all the foreign tourists that visit surely this should be familiar) provided it is made with Ugandan grown coffee.
Same blank look and an amused, “I don’t know what you are talking about sir.” At this point, I call Simon and rant.
But this is about UTB.
Really? At a major tourist attraction such as the Source of the Nile, we can’t promote Ugandan grown coffee and tea?
I will not get into the quality of the restaurant infrastructure.
By the way, I ended up having a Cappuccino at The Source Café in Jinja since Brian, the guide at the Source of the Nile, told me that was “where all the Bazungu have coffee.”
Suffice it to say, at the Source Café, the waiter didn’t know whether the coffee was Ugandan but he did make me a great Cappuccino.
What does serving Ugandan coffee at a tourist attraction have to do with UTB? Everything sirs! The reason we (should) attract tourists to Uganda is not only to admire our beautiful country (that too is important) but spend their hard earned cash in Uganda on Ugandan products!
If they spend on Nescafe, then most of that money goes back to Europe! So much for the lost revenue to Uganda’s toiling coffee farmers and processors.
One of the truly unique foodie experiences (aside from Rolex and the good old roast pork joint) in Uganda is the chicken or meat on a stick at our highway stop overs.
I travel a lot and often marvel at how my colleagues (mostly Muzungus) want to experience unique local cuisines and specifically street food. It’s a global trend (tune in to CNN or BBC Lifestyle for numerous programs on street food). I think our Rolex and Chicken-on-a-stick-on-the-highway are authentic Ugandan street food.
And I have made sure my kids partake of this experience (these things are not for Muzungus only). And they love it! We should be promoting these foodie experiences in a big way. My Kenyan colleagues always ask me to bring back some “Chicken Lolipops”. I give them credit for this name.
Now to my gripes: why don’t we have a proper rest stop with sitting areas, proper parking (and Ugandan coffee plus Ugandan tea with Lemon Grass plus Ugandan made fruit juice) developed at Namawojjolo, Lukaya and other stop overs across our highways?
Incidentally, I have never seen a tourist van stopped over at any of these stops. Perhaps because there are virtually no facilities or the guides don’t want them to fall sick eating in a dingy place.
And incidentally (again) there are no public bathrooms at either Namawojjolo or, Lukaya (except the bush as someone pointed out to me). And before you say “its not our job to develop high-way rest stops”, I checked.
In many countries around the World, high-way rest stops are public projects typically developed by governments to promote local jobs.
May I request that UTB plan to develop proper, safe (no people running around on a highway), high-way rest stops at Namawojjolo, Lukaya etc with proper parking, bathroom facilities, sitting places to enjoy the local cuisine and proceed to promote these unique dining experiences in Uganda. If you Sirs, think it is not your job to develop and promote roadside stop areas, may you coordinate with the appropriate local and national governments.
And attract local entrepreneurs/ local investors to develop the facilities while protecting local jobs and livelihoods.
On my way to Kabale, we made the obligatory stop over at the Equator along Masaka Road. First observation- every tourist probably stops here. Not a single one (in all my stops over the years) seems to spend a shilling here. Local travelers stop over at the “katogo place” off the Masaka town bypass. Anyhow, I again asked for coffee made from Ugandan grown coffee. Same as for Jinja- no idea what I was talking about.
Interestingly, they had a sign outside one of the restaurants listed “Americano” and “African Coffee” (see photo). I didn’t bother ask what coffee they used for these coffee (in hindsight, I should have asked!). But I wondered why the sign appears to promote Coca Cola (who probably paid for it) and not UTB!
Well, there goes BUBU I thought!
So what’s the point of this (long) article? It is not to lay blame. It is to highlight some of the short-comings in our Tourism Promotion Strategy.
It is seemingly “small” things like investing in preserving our heritage at the Uganda Museum, clean bathrooms, promotion of unique Uganda food and drink and smart decent rest stops that will linger in the minds of tourist and lead them to spread the word. Instead, we probably have negative word of mouth such as “I couldn’t find a clean bathroom in Uganda!” that dent our image. Exhibit A- Jeremy Clarkson on Top Gear.
Ask Simon, and no let’s not get into the Top Gear Uganda debate. The Source of the Nile is a major tourist attraction- a unique attraction in the whole of Africa. But the facilities around the Source are a disgrace frankly. Give it a face lift.
Moreover, promoting things like Uganda coffee also has an impact on our export potential. Focus on the small things.
Before I sign off, one last thing: our planned trip to visit the Queen Elizabeth national park was postponed. The rates are simply crazy- even when I inquire for local/ resident rates (a concept that sounds strange to the proprietors of these establishments). Shouldn’t UTB be heavily promoting local tourism and educating local hotels on the strategic role of local tourism?.
As for me, I will take up an offer I have for the Mara in Kenya to the Hemingway Ol Seki open only to East Africa Residents. Offers me better value for money. Look it up on the web too.
THIS week people in the United States enjoyed a solar eclipse so much that even I got a notification on Monday evening that I needed to prepare to look up into the sky right here in Kampala.
I thought it incredulous that we could be expected to see a solar eclipse in the middle of the night, and straight away forgot to look up at the appointed hour. Americans, including those Ugandans who have changed citizenship and location, created surprisingly excited chatter that made me focus on more important things than my WhatsApp groups.
Having survived the experience without a hitch, I was slightly irritated on Wednesday morning to receive a link to a story advising Americans not to throw away their solar eclipse viewing glasses, but to collect them for Uganda.
The impression the headline created in my mind was that I belong to a country of hand-me-downs for almost anything and everything. Considering that we had our solar eclipse before America did, surely we should be counted as being more advanced at least in that one respect? (please calm down – my tongue is stuck fast within cheek there).
I mean, we made our own solar eclipse viewing devices back then without anyone handing stuff down to us!
The cloud of resentment under which I approached the story was quickly eclipsed by a bright spark of hope at the news that we, in Uganda, would soon be having ANOTHER eclipse viewing event, but not of the solar kind.
Next year, Uganda will enjoy a Total Lunar Eclipse!
Now, this is not exciting news simply for the scientific value or for meteorological enthusiasm, if that’s the phrase an educated person would choose.
That story I read told me about a group of enthusiasts called Astronomers Without Borders, who are excited about such things. It is a global community with membership in most countries round the world. Uganda has two (2) members listed there, and bigger economies have hundreds of them.
Opportunity? But of course!
Not to hire tents and chairs and drive them to locations for speeches to be held starting with an LC 1 Chairman granting permission for the gathering to happen – NO!
This is a direct, automatic opportunity for our Tourism marketing people to go directly to everybody who might be interested in viewing the Total Lunar Eclipse in Uganda and invite them here with special packages and privileges.
Restaurants and hotels must immediately begin designing special offers for all these people – who are even listed by name, if you choose to find them using the internet.
And we don’t even have to work hard at it. We can copy directly from what the Americans have just done – within seconds of checking I found a website that predicted that millions would be traveling to and around the country just to catch their solar eclipse.
One fellow suggested that, “The sum estimate from (his) analysis is that between 1.85 and 7.4 million people will visit the path of totality on eclipse day.” – that’s on https://www.greatamericaneclipse.com/.
A couple of other websites detailed many different ways in which they marketed or could market merchandising and experiences and hundreds of other economy-boosting things that made the eclipse a money-making activity for hundreds of Americans and their businesses!
What are we doing, ladies and gentlemen?
We have had these conversations before, and it is scary to imagine that we still might not get it right.
There are few excuses – especially when the internet tells you that the Lunar Eclipse will happen on Friday, July 27, 2018 at exactly 11:21pm.
“This total lunar eclipse is fully visible in Kampala. The total lunar eclipse is sometimes called a blood moon, as the Moon turns red,” reads on website – basically writing out our Tourism Marketing copy for us!
We have a one-year head start, organisations like the Uganda Tourism Board and Astronomers Without Borders, and lessons from other countries that have just done this.
Surely – what more do we need?
IF you were like me and found it surprising that there was a major Commonwealth event taking place in Kampala this week, then please accept my sympathies for missing yet more opportunities for this country.
According to the official website: “The Commonwealth brings together government ministers, senior officials, young leaders, and youth workers from across the globe for the 9th Commonwealth Youth Ministers Meeting.”
The meeting involves the Youth Minister’s meeting, the Youth Forum and the Youth Stakeholder’s Forum. This meeting, I have discovered, takes place every four years in a different country each time – and the one in Uganda this week is the 9th in the series.
There are 52 countries in the Commonwealth, so a basic mathematical analysis into this means that the next time Uganda might get a chance to host such an event will be the year 2181.
These thoughts came to me because during this week I also received news of the Tokyo Olympics 2020. This news was broken to me NOT by way of a sports publication but through an ICT magazine – www.computerweekly.com.
The article in this magazine was titled, ‘How Japan is gearing up to secure the Tokyo Olympics’, and explained a non-obvious link between computers and the world’s biggest sporting event.
The story told us that the ever-efficient Japanese, hosts of the 2020 Olympics, were focused on securing electricity and communication systems THREE YEARS ahead of the event, to ensure there are no cyber attacks or system failures in 2020.
Three years to go, and they are already planning for contingencies. Some articles even state things like, “The 2020 Olympics are around the corner…”
The Japanese have planned their 2020 event to such levels of detail that even the possibility of cyber interruptions is being looked into.
When I remarked on this to a youthful colleague, on the day the event opened and a photograph circulated widely of the grey-haired Kirunda Kivenjinja at a podium opening the event, he laughed.
“Even you, “ he said, “You can’t claim to be good at planning, so don’t start that kaboozi…”
He was right about one part, but we really have to stop and think a little bit.
The Permanent Secretary for Youth, Gender and Culture, Pius Bigirimana, wrote an article about the Conference and concluded with: “Let me also mention that right now and in days to come, all Commonwealth focus will be on this important event and this will further showcase Uganda to the world.”
Another youth asked me, when I mentioned the Conference to her, whether it was really trending worldwide on the social media platforms that most youth spend their time on.
Luckily, the President himself stepped forward with a selfie stick and created at least one superb image that went viral for hours on end via digital media, starting with his half million Twitter followers.
The rest of the stats of impressions and views of the hashtag @9CYMM are pathetic.
Yet we knew FOUR YEARS AGO that we would be hosting this most important event in the country with the world’s youngest population. We knew FOUR YEARS AGO that this event would make Uganda the focus of at least 52 countries for a long period in the run-up to the Conference, then during the three days of the Conference and meetings, and thereafter when they return to their homes, and update their Facebook walls and photo albums. We had FOUR YEARS to plan our hashtags, and menus, and itineraries and millions of other opportunities.
I say millions of opportunities because there are millions of youth in Uganda alone who could each have been brought on board in some small way to take advantage of this event – not necessarily by attending it, but even by tweeting it or gramming (from Instagram) elements of the meetings, or using the hashtag to promote bits of Uganda that would be highlighted to the millions following @9CYMM in the 52 Commonwealth countries.
Mind you, this opportunity is so massive that we are amazing in the way we have let it pass. From a tourism or investment point of view, for instance, the Commonwealth countries are english speaking and can communicate with us rather easily, and have certain other similarities that make it easier for them to send their nationals here to benefit us. Plus, many of them presumably don’t have stringent visa requirements and other prejudices that would keep other ordinary people from bringing their funds to Uganda.
I’m sure some segment of our millions of youth here would have appreciated the opportunity to make souvenirs for the people who came for the Conference to buy. Better still, they would have certainly been happy to take them round the country on tours, and sell them Rolexes and other home grown delicacies. Even just Re-Tweeting or Liking posts about Uganda so that the rest of the world’s seven billion people get a good impression of this country would be putting this resource to good use.
I checked the impressions of the hashtags and googled for the #CYMM and was disappointed at the numbers. Little of the above was done.
As usual, though, I took up hope. Since the Japanese are global experts at getting precision right and exact, should we not aspire to be like them? Perhaps we can take some lessons from their Tokyo 2020 Olympics planning and then apply some of them to our upcoming events. Maybe we can create an office in charge of events planning, whose first role would be to compile a list of all events coming up in future.
For instance, what are the Independence Celebrations on October 9 this year going to look like? What about the UMA Exhibition in the first week of October? These events are just two months away but try googling for the theme or other aspects around them and see. THAT is what the Office of Events Planning would concentrate on. Identify opportunities around events, publicize them so that the general public can work out more, and make them nationally profitable.
Since we have up to 2181 for the next @CYMM, we can even send a few people to Tokyo 2020 specifically to pick up ideas from the ground there, for use in 164 years’ time. We appear capable of waiting another three years, since we allow these opportunities to casually go by without batting an eye lid.