Tourism IS everybody’s business, in any nation that values the business of tourism.
We, all of us and everybody, plug into tourism both as beneficiaries and contributors to the business in more ways than most people actually recognise, and if we all stopped to think about it starting this World Tourism Day then we would all be the better for it.
Follow the path of Mr. & Mrs. Joe and Mary Tourist, from a foreign country of your choosing.
Before they actually make their holiday plans and decide on a country to visit, they are most likely going to do a little bit of research on the countries on the list. Regardless of what their passion is – be it walking with gorillas, trotting alongside chimpanzees, whitewater rafting, zip-lining in the Mabira, eating muchomo and Rolleggs, or going on game-heavy drives, they will want to check which country has the best offers.
The offers they will google for will not only be activity related but the additional things as well – security, hospitality and friendliness, efficiency, the general atmosphere and so on and so forth.
They will not restrict their google search to what the governments or politicians or hotels and restaurants say, but they will also check what the bloggers post and the tweeps from the different countries say, as well as what other people say about Ugandans in general.
That’s the ‘Word of Mouth’ element.
Their source of tourism information will also include ‘everybody’, as ‘everybody’ will have operated as country marketing and public relations officer by way of what they say about the country.
After the bookings are done, Mr. & Mrs. Joe and Mary Tourist head over to the country and arrive at the airport or border crossing point. Of course the people that they interact with are principally the government and commercial officials that handle their transportation and other things, but there are other aspects of their arrival into the country that ‘everybody’ has an input into.
See, the ordinary travellers in the various queues and in the same general area as our tourists form part of the pleasurable (or otherwise) experience that the tourists enjoy. I’ve been to countries where I’ve seen people turn their faces to the side and spitting heavy amounts of disgusting material onto the floor, with no-one batting an eyelid. I mentally began preparing to cut short that particular trip right there as soon as it had began, just because of that experience.
When the officials at these various desks are polite and courteous Joe and Mary Tourist will not be surprised because they expect them to be so – they are being paid and have been trained to be this way. When the ordinary people milling about them are also polite and courteous then our tourist couple will be writing blog posts, tweets and WhatsApp messages back home saying, “This place is great!”
Meanwhile, those polite and courteous everyday people that smile at Joe and Mary Tourist with no ulterior motive have no idea that their demeanour is marketing Uganda much more than a paid television campaign probably would.
And, in most cases, they do not realise that their unintentional efforts get rewarded directly by way of Joe and Mary Tourist spending money.
First, the bookings they make always attract a certain amount of taxation that goes into the coffers that the government collects from to build roads, fund schools and hospitals, and spend on other essentials such as defence and security.
Then, when Joe and Mary Tourist buy a cup of freshly ground Ugandan coffee on arrival at Entebbe International airport, or pork ribs at a stop en route from Entebbe to Kampala, or take a taste at a roadside market of their first washed and massive fresh and organic fruits and vegetables grown right here in Uganda, the money they spend goes straight into the economy, having originated from whatever country they flew in from.
Plus, everything they consume and purchase is in most cases grown or manufactured or processed by locals who find themselves earning a living because Joe and Mary Tourist have chosen to visit Uganda,
That is very different from the money you and I spend while we go about life in Uganda, because all we are doing is re-distributing the wealth that is already within the economy. A thousand Uganda Shillings in my pocket right now at my typing desk in Kahangwe, Hoima may go to the receptionist at Shiyaya Tours & Travel to pay for something there but that doesn’t change the amount of money in circulation within the Ugandan economy. But when Joe and Mary Tourist bring in a thousand Uganda Shillings from their country of origin they are increasing the amount of money in circulation inside the Ugandan economy.
Besides the amounts that we get to keep in our pockets as direct earnings from Mr. & Mrs. Joe and Mary Tourist, a certain portion of the money they spend goes into the coffers of the government because the various bits of that money are taxed by way of VAT and other commercial taxes levied on all these items – from the drinks and eats they consume to the crafts they buy and the fuel used to convey them from place to place.
So the beneficiary of tourism is not just the commercial entities engaged in tourism and the people employed directly by the sector.
Understanding this chain of benefits from the tourist to the ordinary Ugandan is an essential part of the efforts of the Competitiveness Enterprise and Development Project (CEDP) intervention in tourism.
Creating this understanding among ordinary Ugandans will better gear us to directly identifying what opportunities are available to us as a result of increased tourism, as well as how we can directly contribute to that increased tourism.
The World Bank alongside CEDP, has invested US$1.5million in hiring three PR and Marketing firms to promote Uganda as a tourism destination – specifically in the UK and Northern Ireland, Germany and parts of Europe, and the United States of America.
The efforts of these PR and Marketing firms will result in increased numbers that must be met with increased production and servicing across the industry – right from the additional mouths to feed to the need for much higher quality products – accommodation, transport, activities and more.
The performance indicators for the CEDP initiative are an increase of tourists to 1,500,000 (one million five hundred thousand) international visitors into Uganda, up from 945,000 in 2010 and 1,206,000 in 2013.
As those PR and Marketing firms go about doing their promotion and representation of Uganda abroad, we – the private sector – should be finding out what else Joe and Mary Tourist might be interested in, so we offer it to them almost intuitively and have them saying the right things about Uganda to their friends and relatives and perpetuating the Word of Mouth cycle.
Because Joe and Mary Tourist, once they have visited Uganda, will join the team ‘Marketing Uganda.
You see, Tourism is everybody’s business – including the tourists themselves.
I could understand the words well but the day had been long so I took a while to unravel the confusion; the service that sent me this link normally updates me about white Americans, Australians and Britons saving Ugandan villages with shoes, compassion, brassieres, and very many other such items.
For the very same service to suddenly be declaring that a Ugandan was out there “saving” Kansas was odd – unless Kansas was short for Kansanga.
But it turned out to be a true story; a chap called Isaya Kisekka was working at Garden City, the story read, as an irrigation engineer for the Kansas State University Research and Extension’s Southwest Experiment Station.
Not Garden City in Kampala, Garden City in Kansas, the United States of America.
The entire story is a good, refreshingly surprising read. Kisekka studied agricultural engineering at Makerere University, having arrived at the course without the combination of professional career guidance and personal passion that normally helps people fashion paths to successful, enjoyable careers.
But he liked the course and eventually worked with a private company and also the Ugandan government. It was as a government employee that he opened his mind and eventually pursued further studies well enough to get employed in the United States and achieve such veritable mention online.
But now, I think it is important that Uganda keeps tabs on this guy (and others like him).
It is obvious right now that Uganda needs engineers of his kind to channel El Nino to stem the effects of drought in places like Karamoja.
But more long-term, people like Kisekka should be appointed inspirational ambassadors for Uganda to both Ugandans and the rest of the world. All government employees should strive to be as good as Kisekka at what they do, not so they get jobs in the United States, but so that they are good enough to do so.
The Kisekka’s of this world should be used to inspire other Ugandans to realise that even if you do study and live and work in Uganda, moreover in a government job, you can be good enough to stand out for doing your job well even without being submitted for an Award or a Medal.
The young man studied in Kampala and was good enough to go and work in the United States NOT doing kyeyo – that’s the type of image our children need to see.
Plus, the government needs to get such fellows back into employment over here, to sort out the aforementioned link between El Nino and droughts elsewhere.
Rather than continue being the butt of internet memes and snide remarks by people wishing to take over the management of the country, this government should attract all the efficient, useful and committed people like Kisekka into its employ and retain them there so that they save Ugandans rather than Americans.
In the article about him, he said a number of significant things, but one of my favourite quotes was:
“If you have opportunity, it’s up to you to work hard and use those opportunities. Education for me was very important. A lot of people without work look to America as this idea that you can make it regardless of your background if you just take the opportunity.”
Right now, today, we have the opportunity to be like Kisekka, to make our children follow the path Kisekka followed, to employ people like Kisekka, and to attract the Kisekka’s back to Uganda to save Ugandans rather than leave them in America saving Americans while Americans come here to save Ugandans.
A CHANCE meeting at the start of this week has re-focussed my attention onto agriculture as an economic activity and one day, a few years from now, I will share stories of my successes perhaps even in in one of those newspaper pullouts that inspire us weekly to till the earth.
My chance encounter was with an old friend, Gerald Owachi, whose story shocked me on so many levels there is no way a newspaper article can do it justice.
He will write a book about it all one day, since he is a journalist by training and a well studied one at that, having attended classes at Harvard and Tufts in the United States.
After those classes, he joined various high end organisations doing public policy, conflict resolution and what not, earning money in foreign currencies, but one day dropped everything to do agriculture. Teaming up with two other friends – Harry Hakiza and J.J. Onen – they went into northern Uganda.
The story is rather long and I have since moved on from the incredulity I felt when they shared their plans many years ago, so by Monday morning I was asking for a simple update only for Gerry to tell me they had 240 acres of cassava full grown!
Cassava is one of my favourite foods right now, because my domestic arrangements have involved training people up to fry cassava sticks to a point that we are soon entering the dish into cooking competitions for local foods – another story coming soon somewhere near you.
Every time I find there is a shortage of cassava in the markets near my home I marvel at how silly our agricultural marketing is – but that is nothing compared to Gerry’s experiences in the fields of cassava.
With 240 acres, for instance, their cassava project is probably the biggest single one of that crop in Uganda but, for some reason, they are not one of the major suppliers of the National Agricultural Advisory Services (NAADS). They are one of the suppliers, but only got listed after a hilarious story that must go into Gerry’s book.
It involved having their ‘project’ inspected by a superior, imperious NAADS fellow who had the bearing of a small god simply because he has the power to determine whether or not the results of the sweat and investment of people like Gerry, Harry, J.J. and their thousand-odd workers, should be placed onto a list of suppliers.
See, there are these well-intentioned projects that governments around the world implement but in doing so they employ small-minded chaps who take their representation of the government to such heights that if they don’t like your attitude they can reject (or frustrate) your project into oblivion.
So this big cassava project was off the supply list but they insisted their way onto it and eventually got allocated some bags – meaning they were assigned the privilege of supplying bags of cassava cuttings to the NAADS project.
“You know Uganda is the Centre of Excellence for Cassava growing…?” Gerry began, making me choke on my coffee as I spluttered a ‘What The…?’
It is true.
The internet even says stuff like, “The Cassava Regional Centre of Excellence is based in Uganda, taking advantage of Uganda’s proven track record of success in providing leadership in cassava research, training and dissemination of technologies and information…”
It would be – it basically grows anywhere under even arid conditions. Which is why the three chaps’ project was so important – because on their 240 acres they focussed on one, consistent breed or strain of cassava, rather than the very many funny ones in existence elsewhere.
As they were starting up, they tried to get the right cuttings and couldn’t find any that were consistent for a while. They went to the National Crops Resources Research Institute at Namulonge and eventually set up a partnership that ensured they had a sensible strain of cassava.
That’s another reason NAADS should be interested in them, and them in NAADS, because if one of the odd strains gets into their 240 acres they could lose their entire crop. You see, a short while ago someone said they had found Cassava Brown Streak disease in Western Uganda…
No – crisis meetings have not been called, even if Ugandan Brown Streak disease is ranked among the top seven biological threats to global food security.
All in all, their book will be an interesting read – wait for the section on ACF – the Agricultural Credit Facility under Bank of Uganda, an abbreviation few of us can recognise as quickly as TDA today, yet it’s been there since 2009. Under the ACF you and I can get up to Ushs2.1billion (or even Ushs5billion if the project is good enough), at 10% per annum.
They got one of far less than that, and because of bureaucracy found themselves paying a commercial bank loan at a much higher interest rate a couple of months into planting and…they are now in court minus the tractor they purchased with the loan, and the 80% they had paid for it in cash.
But they have their 240 acres of cassava sitting intact, for now, and they’re aiming at 3,500 planted by 2017.
As a resident of the Cassava Centre of Excellence, how many patches of your own cassava will you have by then?
LAST WEEK a Ugandan called David Egesa was quoted in an online publication asking,
“Why should I be crazy and stay in Canada where it’s cold?“
This was the closing sentence in a report on the Canadian Broadcasting Corporation and Radio Canada website about how a team of Ugandan Kayakers had fought their way through piles of red tape to get to the International Canoe Federation (ICF) 2015 Freestyle World Kayaking Championships.
Their story is much like the She-Cranes – with very little support of an official and unofficial nature, a small group of very hopeful, resilient and positive thinking Ugandans fought against all odds to get to the world stage and have held the country’s flag high in the sky.
The She-Cranes did it on the extreme bottom right hand side of the map of the world, and the Kayakers have done it on the extreme top left hand side – stretching Uganda’s good name across the globe thanks to these young, voluntary, patriotic and passionate citizens working in their private capacity!
At this rate, the people who select candidates for national medals will find the coming ceremonies much easier to handle, because the reports from Ontario, Canada where the team of three is making waves make them heroes of serious note.
Besides Egesa, the team in full is made up of Sadat Kawawa (23), Amina Tayona (23), Yusuf Basalirwa (23) and… Sam Ward, whose name gives you a hint what tribe he belongs to, and who deserves applause for that very reason.
As usual, their local exposure is still quite dismal, even as they rack up such valuable international points for all Ugandans that we should honestly be made to line up from Entebbe Airport all the way to their base in Jinja, handing them hard cash as they drive through.
Their official Facebook page at the start of this week had just over 950 likes – much, much fewer than the number of people in Canada who gave the team a standing ovation at the opening ceremony a few days ago!
We’re going to take a while to understand what people like these actually do for this country when they go out there flying our flag and showing off how we are nationally muscular, energetic, cheerful, patient, jovial, good-looking, cooperative…and gifted by nature.
To summarise the value that these four Ugandans gave to the country, one photograph on their Facebook page depicts a menu chalkboard in
a Canadian Bar & Restaurant, with the Ugandan flag, complete with Crested Crane, drawn and coloured in at the top, and:
Just imagine how much excitement is being made in that corner of the world about Ugandan food right now? Tear-jerking!
THIS, now, would be the perfect opportunity for the Uganda Tourism Board to attack Canada with all they have in order to bring Canadian tourists here, to the source of this amazing Ugandan food and superb Kayakers such as Egesa’s team.
If anything would advertise to the world that Uganda is a great place to come and brave rapids in a Kayak, it is THIS team participating in this one event!
Obviously, they should go with the Uganda Export Promotion Board to convince the Canadians to import more of our fresh food, and other stuff besides, into their country.
Reading the story of the Kayakers and what they went through to get to Canada to represent you, me and forty million others, made me hope that one day we will expend our tourism and investment promotion dollars on funding such teams rather than government officials wearing European suits.
…to go and put Uganda on yet another map of international acclaim and celebration.
And for most of us, by the way, until this group of youngsters fought their way to Canada the only thing we knew about that country was that it was a favoured location for people wishing to relocate to a place where they could start a new life.
Which made Egesa’s comment even more powerful, especially when read in full:
“It’s really beautiful (in Canada); I like it. But I like Uganda the most. It’s where my family is, it’s where I work…Canada is good, but Uganda is good!”
I have fond memories of a time, back in the 1980s, when we children would spend weeks at my grandfather’s residence in Bulindi, Hoima doing all sorts of work – especially mowing the compound using a mechanical mower, then sweeping up the grass.
To convey the cut grass into the nearby garden for use as mulch, we used an old iron sheet that had two holes punched into it for a long wire to be inserted and used as a handle. In those days of scarcity we made do with what we had, and invention was born of necessity.
At around the same time in my life, one day in school we were taught about simple and compound machines, including the wheelbarrow. We learnt to draw the wheelbarrow and found it was made up of basically the two items in its name – a wheel and a barrow. Its function was to allow one to convey things carried in a barrow, using the convenience of a wheel.
All this came back to me last week at the end of a day spent hobby gardening in Wakiso, with a couple of chaps, one of whom had a ‘Citizen’s’ identity card (not the National ID ones) that described him as a “Peasant”.
I had insisted, as part of the gardening plan, that we divide the different agricultural plots with paths and walkways for various reasons – including enabling the workers to use wheelbarrows to do their basic duties.
They were convinced, and at the end of the day one of the items on the list of requirements was a wheelbarrow – which they assumed would go for about Ushs90,000 each in Kampala. I eventually found one at Ushs50,000 being sold online, but of course it was imported from China.
But before closing that discussion, a memory hit me from a month ago: while doing some work at home, we dug up quite a lot of soil that needed to be relocated elsewhere, but the wheelbarrow I bought years ago while doing the construction had since been stolen.
Just as I was about to approve the hiring of fifteen casual labourers to use their muscle power, one of the workers told us we could hire a wheelbarrow from Mbuya, and provided a phone number. About Ushs1,200 of my phone airtime later, they had confirmed that hiring the wheelbarrow for the day would be Ushs3,000. But we also had to use a boda boda to fetch it, at Ushs5,000 one way.
By the evening, I had spent Ushs14,200 for the use of a wheelbarrow for a day.
And now, with my situation in Wakiso, I feel we need to make more wheelbarrows in Uganda – and not the wooden ones used to carry fruit. All the construction and farming work we are doing should certainly support a local wheelbarrow industry even if we do not produce the steel for it.
But before that, would you believe this story from a Canadian on Facebook in 2011? After visiting Uganda and doing some voluntary work building things, he noticed work was being done too manually. So this person bought a wheelbarrow all the way from Canada, flew it to Uganda on an aeroplane, then put it in a minibus to Gulu for use on a construction project, and the people there were fascinated by the contraption. In fact, after he had assembled it, with the entire village gathered round, they were all afraid to use it “until one young man was brave enough to try it”.
To declare a young man in Gulu, the centre of war in northern Uganda for over two decades, “brave” for using a wheelbarrow, is what we call in local vernacular, “okujooga”.
I blame our being kujooga’d for so long by so many people on our stupidity in not adopting simple technology for developmental use, in spite of our education and the availability of the basics we need to fashion our own wheelbarrows and make use of them to ease work.