- I work hard studying – not at academics in school, but studying everything that I come across in life. Some people tell me that I over-analyse certain things, but that is part of studying. The real reason we go to school is to learn basic principles that we can apply to life in order to do things better and, possibly, improve them. Studying the simplest of things is both smart and hard, because you apply thought to what you are doing
- I work hard preparing – for almost bloody everything, to the point of sometimes being irritatingly non-spontaneous even for fun stuff. Preparation is not easy at all, but it is essential to getting anything done right. There are phone calls I won’t make unless I’ve written down what I am planning to say, and what I intend to achieve with the phone call. I cannot take a meeting unless I have an Agenda in mind, and meeting notes in advance of the meeting.
- I work hard at reading – because I am a writer, and I also love reading. These days it is even harder to read because of the distractions we have around us – especially technology and the internet and the ubiquity of ‘friends’ and contacts who can reach you at the drop of a text message and demand that you respond simply because of those two blue ticks that tell them you have read what they wrote, uninvited. To hell with all that – I work hard to put the phone down and pick up a book, so that I improve my mind and cram it with more valuable texts by people who have applied some intelligence and thought into writing words in long form.
- I work hard practising – the adage ‘Practise makes Perfect’ makes absolute sense. The more you do something, the better you are bound to perform at it; so I practise as much as possible, and I make time to practise. Which is why I write every single day, even if just to practise putting words down onto paper (or into the computer/tablet/phone).
- I work hard training – which is different from studying and practising. Training is approaching something one hasn’t done before and learning it quite deliberately, I think (google it, someone, and make a polite comment about my ignorance if you dare). I like to train myself in things that I possibly won’t make use of in my regular life but that could come in handy somewhere some day, like when the world implodes and only those who know how to forage will survive. I will survive.
- I work hard paying attention to detail – because too few people actually do that these days, in both the small and the big things. In my regular line of business it is the one essential quality that I bring to the table that makes the difference between a misconstrued public statement and a lucid explanation of an issue of concern to my client and the target audience they wish to address. I know for a fact that I honed my editing skills this way, and started out as a child reading EVERYTHING that came my way and noticing whenever there were errors, and the habit runs on as you may notice if you have sent me a text message, email or letter without double-checking it…twice.
OVER the last couple of weeks I have followed first hand how: 1. Procurement sometimes gets easily confounded and; 2. How, as a direct result, a certain cadre of persons will lose their jobs.
I BOUGHT a motorcycle helmet the other week, and now go with it almost everywhere these days – making a point to carry it out of the car and into coffee shops and offices.
or 0703170934 – I get no commission whatsoever and the people behind those numbers do not know me at all, to the best of my own knowledge.)
The first part of that headline above is the kind of thing we call another missed opportunity.
Today is July 21, 2016.
- To be accompanied by images and graphics of happy, smiling tourists of all ethnicities very excitedly receiving change or balance at Entebbe airport as they pay for their entry visa, with mountain gorillas and other wildlife in the backdrop waiting to receive them.
- To go into funny video memes depicting the excitement at paying much less to holiday in Uganda.
- To be translated into as many languages as exist countrywide and then circulated to all embassies.
- To get posted online onto ALL government websites.
- To get posted online onto ALL websites of Ugandan embassies and foreign missions.
- To be given to ALL tour and travel and hospitality companies to share no their platforms and websites.
- To be made colourful and vibrant and welcoming and enticing – which even nursery schools do when they paint their walls in bright colours and use smiling cartoon characters, so that parents and children alike choose them rather than a mango tree…
- To be carried VERY LOUDLY AND PROMINENTLY by the Uganda Tourism Board, the Association of Uganda Tour Operators, and everybody with an interest in seeing our tourism numbers grow.
- To be given to the three Tourism Marketing and Public Relations Promotion Firms contracted a few months ago to promote Uganda, so that they make a big meal out of it in those markets they are covering – the UK and Northern Ireland, Germany and Europe, and the United States.