Many of us suffered physical injuries caused by laughing when we were first introduced to that two minute trailer, and we sought out the full movie with both caution and relish, but zero success – until about a month ago when it was actually ‘released’.
The danger of additional physical injury due to uncontrollable laughter was real and almost life-threatening right from when the film opened up. The hilarity of ‘Who Killed Captain Alex?
’ runs non-stop from the opening credits stating, “This film is lost and all that survives is a low-resolution DVD master. This is due, in part, to the harsh working conditions, but Nabwana IGG also erased his computer to be able to make his next action film, Tebaatusasula.
He never imagined anyone outside his own village would see this film.”
From there on, the viewer is subjected to over one hour’s footage of ludicrously comedic proportions in terms of presentation, plot, production, and everything possible and impossible on screen.
Many of us watched the trailer on its own and never got round to catching the full movie, and many more dismissed it as inferior to the quality that they are accustomed to, from Hollywood and such other lofty heights.
But this week the man behind ‘Who Killed Captain Alex?’ has made it to the mainstream global news and given Uganda positive media coverage while the rest of the region is engulfed in floods right in the middle of their cities, and coup d’etats.
It turns out that after that first trailer was released back in 2010, a young fellow in the United States, in New York, spotted it and within forty seconds of viewing had made the decision to come to Uganda.
The American, Alan ‘Ssali’ Hofmanis, didn’t even call the number at the end of the trailer – 0712921775 – or do a background check on this ‘Ramon Productions’. He processed himself, bought a ticket and came straight on down to Uganda, and then somehow made his way to Wakaliga, the village where Isaac Nabwana (I interchangeably call him Nabwana and Nabwaana because one is more likely the accurate one and the other has been assumed) lives and shoots his movies.
Yes – movies! Nabwaana didn’t stop at ‘Who Killed Captain Alex?’; he has also produced or shot trailers for ‘Tebaatusasula’, ‘Return of Uncle Benon’, ‘Bad Black’ and ‘Rescue Team’, among others!
The number of YouTube views the young man has garnered are in the millions, and should be immediately taken up by the Uganda Tourism Board, the Uganda Investment Authority and any commercial entity in Uganda that is interested in international exposure. Seriously! Those are millions of eyes of people whose cognitive association with Uganda is happily full of mirth – not Idi Amin, Ebola, Politics or any of the usual stupidity!
Plus, the comments of the viewers tell you everything there is to know about the power of creating content and posting it onto the internet.
The fact that Hofmanis needed only forty seconds of film to make the decision to leave the United States for a life in Uganda is proof that we can move millions of people’s dollars, euros, pounds, yuan, yen and even Zim dollars if we create the right content and use it wisely on the internet.
You see, platforms such as YouTube are incredible tools for countries like Uganda if we learn how to harness them properly. This week Uganda also won the award for Best African Exhibitor 2015 at the Indaba Tourism Fair in South Africa, thanks to the hard work of our Tourism sector and the people at the helm there.
That stand cost us lots of sweat, money and additional hard work doing sales and marketing, and was probably visited by thousands of people whose primary function in life is directing monied tourists to the countries they should spend their time and money in. It was VERY important.
But consider that with about US$200 per film, Isaac Nabwaana and Wakaliwood has the potential on YouTube of reaching 1,000,000,000 (one billion) users, and that every day people watch hundreds of millions of hours on YouTube. This website is localised in 75 countries and is available in 61 languages – so films like ‘Who Killed Captain Alex?’ with its amateur but extremely funny expressive comedy, could be replicated 61 times if our Department of Languages put some work into it – probably getting us 61,000,000 views in the process!
If just one percent of each view got us one visitor here within forty seconds the way Hofmanis was snared (or forty minutes), that would be … US$30million in visa fees alone at US$50 per visa payable at Entebbe Airport!
US$30million revenue to the Republic of Uganda from the selfless creative efforts of an uncelebrated slum-dweller called Isaac Nabwaana of Wakaliga who never
features in any of our celebrity pages and never gets mentioned on Twitter and Facebook and certainly won’t be on any of our national medal lists any time soon…except mine, now, because this
young man has definitely made my week as a proud Ugandan!
If you are online and savvy enough to join the crowdsourcing initiative, you could visit their Kickstarter page
and throw in your offering.
If you are in Uganda and can’t be
bothered to do such things as transfer money online, perhaps you will visit that page and see how Nabwaana and company have converted bits of old vehicles into film-making equipment. If you do make that observation, and have a couple of old hard drives, computers, and other stuff that could be useful to a film-maker, donate it to Nabwaana and team.
I haven’t asked for their permission to say this, but I am sure the clothes they wear as props come from some wardrobe somewhere that could do with replenishing with whatever the rest of us can come up with.
Unlike many other people of self-importance, the man even has his own documentary selling on Amazon! See here: http://www.amazon.com/Wakaliwood-Nabwana-I-G-G/dp/B00F4CNEXE – putting Uganda on the map for much better reasons than fraud, theft, embezzlement, wars and what not!
I just wish I could translate this into the commentary language that the Wakaliwood guys use in their movies – complete with a translation of the volleys of bullets (“Wololololo!”); and THAT’S another thing Nabwaana and company are doing for us – putting us out there for that innovative translation of movies into our local vernacular.
Nabwaana is a good Ugandan!